HexaLevers for CMO

Pipeline opacity is a CMO problem

You own a pipeline target, but you cannot see into the pipeline clearly enough to know if you are going to hit it. Marketing-sourced deals disappear into a CRM black hole. Campaign attribution is inconsistent because reps override source fields. And when the quarter comes up short, the finger points at marketing first.

HexaLevers gives CMOs direct visibility into pipeline health without depending on sales ops to pull a report. See which campaigns are generating deals that actually close, which segments have coverage gaps, and where marketing-sourced pipeline is stalling.

• Pipeline contribution tracking: See marketing-sourced and marketing-influenced pipeline by campaign, channel, and segment — updated in real time, not in a monthly report
• Stage progression by source: Know whether marketing-generated deals convert at the same rate as outbound or partner-sourced deals
• Coverage gap alerts: Get notified when pipeline coverage drops below target for any segment, so you can adjust spend before it becomes a crisis
• Board-ready attribution: One-click reports that show marketing's contribution to pipeline and revenue in formats your board and CFO trust

"HexaLevers finally gave me a pipeline view I could present at the board meeting without spending three days assembling it. The attribution data matches what finance sees, which eliminated the credibility arguments." — Rebecca Torres, CMO, Arcadia Software

Stop defending marketing, start directing it

The biggest time drain for marketing leadership is not strategy — it is proving the strategy works. HexaLevers reduces that overhead by making attribution and pipeline data self-serve and always current.

With HexaLevers, CMOs at mid-market and enterprise companies report:

• 65% less time spent assembling pipeline and attribution reports
• 40% faster identification of underperforming campaigns
• Consistent pipeline numbers between marketing, sales, and finance dashboards

Board reporting without the scramble

Every board meeting requires a pipeline and forecast update. For most CMOs, that means a week of pulling data from multiple systems and reconciling numbers with the sales team.

HexaLevers's board reporting module generates the marketing pipeline section automatically. Same data, same definitions, same numbers the CFO uses. No reconciliation needed.