Acme Corp

B2B SaaS

Reduced forecast error from 22% to 6% within two quarters

The challenge

Acme Corp is a B2B SaaS company with 500 employees and a sales organization spanning three segments: SMB, mid-market, and enterprise. Before HexaLevers, their forecast process relied on weekly calls where reps submitted gut-feel estimates that managers adjusted upward or downward based on their own judgment.

The result was painful and predictable:

  • Forecast accuracy hovered around 66%, meaning the company regularly missed or overshot by a third
  • The RevOps team spent 12+ hours per week assembling and reconciling pipeline data from Salesforce
  • The CFO had stopped trusting the sales forecast and was building a parallel model in a spreadsheet
  • Board meetings included a standing agenda item about "forecast reliability"

The solution

Acme deployed HexaLevers across their full revenue organization — 85 CRM users including reps, managers, directors, and the CRO. Implementation took eight business days.

HexaLevers connected to their Salesforce instance, Google Workspace, and Outreach to build a complete activity and pipeline picture. Key changes included:

  • Automated activity capture eliminated manual logging, improving CRM data completeness from 40% to 95%
  • Deal health scoring gave managers real-time visibility into which opportunities were progressing and which were at risk
  • Model-driven forecasts replaced the rep-submitted rollup, with variance analysis showing where human judgment diverged from signal-based predictions
  • Board reporting was automated, cutting preparation time from two days to thirty minutes

"The first quarter on HexaLevers, we hit 89% forecast accuracy. The second quarter, 94%. Our CFO retired her shadow spreadsheet. That alone was worth the investment." — Sarah Kwon, VP Revenue Operations, Acme Corp

The results

Within two quarters of deploying HexaLevers, Acme Corp measured:

  • 42% improvement in forecast accuracy (from 66% to 94% within 5% of actuals)
  • 10 hours per week saved by RevOps on data hygiene and forecast preparation
  • 27% reduction in deal slippage from commit to close
  • Board confidence restored, with the CEO noting improved investor conversations tied to forecast reliability

Acme has since expanded their HexaLevers deployment to include renewal and expansion pipeline tracking, bringing their full $180M ARR business onto one revenue intelligence platform.

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